HOUSE SOCIETY LOGO
The objective for this project was to create a visually captivating logo to be used on all social media platforms. The client wanted it to represent the genre and energy of house music. To achieve this, I incorporated music-inspired elements into the logo design. One of the key features is the use of tempo squares, which represent the beats and rhythm of their music.
Additionally, I paid careful attention to typography to ensure it complements the overall aesthetic. The choice of font conveys a bold and energetic feel, while maintaining legibility and versatility across different applications.
To add an extra touch of creativity and engagement, I also animated the logo. By animating the tempo squares, I brought the logo to life, emphasising the pulsating beats and creating a sense of movement. This animated version of the logo adds a dynamic element that can be used for promotional materials, social media content, or even during live performances.